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  • Writer's pictureIwan Phillips

Grass > Grain Fed

We are committed to only supplying fully grass-reared, heritage beef cattle breeds, that have led healthier, happier and less environmentally impactful lives. The benefits are immediately visible, across the operational benefits to farms, environmental integration and the wellbeing of the cattle themselves.

Growing up rearing calves and cattle at home in Wales, it was our Grandfather who actually gifted us a small number of sucking calves to farm at the age of 6 years old. We care for our cattle and take delight in seeing them grazing in open grass fields, and maintaining a balance with the natural surrounding ecosystem.

Cattle have evolved and are well adapted as specialised grass eaters and plentiful British pastures provide our herbivores with optimum nutrition. The result is in the produce, delivering high-quality, nutrient rich and environmentally considerate meat.

Grass is good

All of our farmers are raising grass-fed beef, following traditional extensive practices in their herd management. Cows have a purely natural diet of fresh grasses, plants and legumes and are able to roam. A contrast, to the synthetic unnatural food sources and diets seen in industrial, intensive practices. The environmental and resource footprint of outdoor grass fed beef is exponentially less than intensive practices. Natural rainfall is high in the UK, with cattle not relying on groundwater or additional water consumption in their food source. Natural grass growth is enhanced by gentle grazing, and natural carbon replenishment. Cattle have a specialised and complex digestive system of 4 compartment stomachs. This incredible adaptation allows them to digest raw fibrous grass into usable energy. As gifted eaters we believe in feeding their preferred forage. Animals living outside lead healthier lives, the extra space to roam freely reduces transmission of respiratory and bacterial virus, inherently reducing the need for pharmaceuticals and antibiotics steroids, hormones, pesticides, herbicides and other potentially toxic substances.


Grass-fed is better for the environment, Leonardo DiCaprio entered the grass-reared debate through Netflix documentary Cowspiracy. The programme analyses the impact of animal agriculture, specifically what it refers to as factory farming beef production and the impact this is having on the environment. This exposure of industrialised farming further supports the ambition of our company, focusing on natural produce and the components of sustainable farming. Whilst we are already advocate and promote British Farming practices superiority in comparison to US and other mass producing countries, the documentary’s facts further articulate that outdoor, natural, grass-reared beef is far better for the planet than indoor, grain-reared animals that are extremely resource intensive.

Production of grain feeds require great volumes of water in warm environments where groundwater is pumped from slow regenerating aquifers at an irreplaceable rate, in some areas permanently damaging the resource. This is combined with consistent removal of high yielding grain crops, deplete the soil of nutrients and essential soil structure. These practices are destroying the soils we require to produce food at an alarming rate. Artificial, energy intensive chemical plant fertilisers are introduced but through run-off into surface waters cause environmental damage and disturbances making water polluted, depleting oxygen and killing aquatic life. As consumers, choosing to source grass-fed beef can go a long way towards addressing these problems.Our cattle are nurtured, in balance with the natural surrounding environment, rainfall, grass growth and natural fertilisation are carefully managed by our farmers. With an abundance of rainfall across Britain our cattle drink free flowing surface water, naturally fertilise their pastures and grazing is rotated to increase biodiversity and grass development. This approach fully eludes the impact and production costs that industrial and intensive farming practices cannot avoid.


Grass-fed meat is better for your diet. The animals food consumption has a considerable bearing on the nutritional content and density. Grass-fed meat has been shown to contain less fat, more beneficial fatty acids, more vitamins and to be a good source of a variety of nutrients. A study published in the Journal of Animal Science, eating grass-fed beef provides many benefits to consumers, including less saturated and monounsaturated fats whilst up to five times as much Omega 3. Superior grass-fed beef also has a higher concentration of vitamins A and E and can have up to seven times higher vitamin A content.

“Our commitment to bringing the best, mouth-watering, ethically produced and healthy meat, means we work closely with our farmers. We have a shared concern for the quality of life for livestock and the natural environment. We source from farms that share these concerns only produce high quality, premium produce” EM Co.

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